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Lauren Conrad arrives at MTV’s “The Hills” season three finale party in Los Angeles on Monday. (Matt Sayles/AP)

Some television producers would say that the process of turning a simple television episode into an event — drawn out over days or weeks, with online tie-ins — is a bona fide art form.

If so, the MTV reality shows “The Hills” and “A Shot At Love with Tila Tequila” are masterpieces.

Season three of “The Hills” ­ MTV’s most popular series ­ ended on Monday with a three-hour prime time send-off complete with red carpet interviews, Adam Buckman noted in today’s New York Post.

But the series isn’t really over: eight “bonus” episodes will be shown early next year, MTV announced today.

The network’s second most popular show, “A Shot At Love,” is nearing its finish too — but not before the premiere of an hour-long retrospective and a four-and-a-half hour weekend marathon.

Tonight at 10 p.m., a summary of the season-to-date, titled “A Shot At Love: One Shot Too Many,” will rehash the first nine episodes of Tila Tequila’s bisexual dating adventures. Then this Sunday beginning at 1 p.m., the episodes will be reshown in their entirety. The season finale itself will be shown next Tuesday at 10 p.m., followed by a thirty-minute “Aftershow” which will be streamed on MTV.com and on MTV Mobile.

Anxious viewers will have to wait five full days before a reunion show airs. And lest they think that’s the end of “A Shot At Love,” MTV has two spinoffs up its sleeve.



Original article source: http://tvdecoder.blogs.nytimes.com/2007/12/11/how-mtv-milks-it/