Some television producers would say that the process of turning a simple television episode into an event — drawn out over days or weeks, with online tie-ins — is a bona fide art form.
If so, the MTV reality shows “The Hills” and “A Shot At Love with Tila Tequila” are masterpieces.
Season three of “The Hills” MTV’s most popular series ended on Monday with a three-hour prime time send-off complete with red carpet interviews, Adam Buckman noted in today’s New York Post.
But the series isn’t really over: eight “bonus” episodes will be shown early next year, MTV announced today.
The network’s second most popular show, “A Shot At Love,” is nearing its finish too — but not before the premiere of an hour-long retrospective and a four-and-a-half hour weekend marathon.
Tonight at 10 p.m., a summary of the season-to-date, titled “A Shot At Love: One Shot Too Many,” will rehash the first nine episodes of Tila Tequila’s bisexual dating adventures. Then this Sunday beginning at 1 p.m., the episodes will be reshown in their entirety. The season finale itself will be shown next Tuesday at 10 p.m., followed by a thirty-minute “Aftershow” which will be streamed on MTV.com and on MTV Mobile.
Anxious viewers will have to wait five full days before a reunion show airs. And lest they think that’s the end of “A Shot At Love,” MTV has two spinoffs up its sleeve.
Original article source: http://tvdecoder.blogs.nytimes.com/2007/12/11/how-mtv-milks-it/